The Walt Disney Company has
done it again! On August 8th, Disney
released an innovative app available only on Apple’s iTunes for the iPad called
Disney
Animated. This app allows fans to explore the behind-the-scenes process
of classic animated films. This app is
groundbreaking because Disney is known for keeping a lot of their behind-the-scenes
material inside their infamous vault.
The app is important for the company because it shares their proud
heritage in history in animation. With
so many animated films being released, it is important for Disney to remind the
animation industry and their fans that they are the pioneers and leaders in the
animation industry. Disney Animated
also becomes a great resource for animators who can now see the techniques used
to create their films.
The app gives users the ability
to interact with their animated films by allowing users the ability to swipe
through the timeline for their favorite animated film and see the step-by-step
process. Everything from story, concept,
pencil tests and background paintings will be at their fingertips. While this
app is very entertaining, it is also very educational. I can imagine how often I would have used
this app during my childhood. I picture children today watching their favorite
movie and using this app side-by-side as their second screen. Having an interactive app allows the learning
process to become more immersed.
From a business stand point, Disney Animated is a great way for the
company to make more money on their past work.
While the app does cost $13.99 it is still an excellent price for the
large amount of access it will have to Disney’s animation history. I can easily
see this app become a textbook supplement for aspiring animators. Based on the success of Disney Animated, I’m sure Disney will continue to add more
information and updates. With the
success of Disney Animated, we could see the next wave of similar apps from
Pixar, Marvel, DreamWorks, Warner Brothers and all other forms of visual
entertainment. I would not be surprised if more companies released a similar
app during the release of their new films. At the moment, most animated films
have an “art
of” book released. This is an exciting time for the animation industry and
as a fan of the industry, I hope more companies follow Disney’s lead.
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